Our Team

For years we have had a singular focus: to help our best friends live their best lives. Now with our products we have delivered on our goal by an order of magnitude. Meet the team responsible...

Founder, CEO

Jonathan Willbanks

Jonathan Willbanks is an entrepreneur, biohacker, and obsessed dog dad. He founded the Inc. 500 agency Cartograph, which has driven over $500 million in sales for 200+ natural food and consumer product brands. His prior experience spans 17 years in eCommerce and Product Management, including leading the first in-house Amazon team for the General Electric brand, and developing several bestselling consumer electronics products from ideation to national big box retail distribution.

Chief Technical Advisor, Formulator

Dr. Nicholas Vaughan

Dr. Nicholas Vaughan is a multifaceted professional trained in biomedical engineering, veterinary medicine, and sustainable business from the University of Texas at Austin. His primary focus has been on progressive pet care. Known as the "Obesity Sheriff'' in the vet community, Dr. Vaughan is an avid proponent of pet nutrition and has become a recognized voice worldwide, delivering lectures on nutrition and preventative medicine. Beyond his vet commitments, Nicholas has certifications in Rehabilitative Medicine from the University of Tennessee and is an advisor at Bond Pet Foods.

Chief of Staff

Matthew Graham

Matthew Graham is a seasoned entrepreneur with two decades of experience spanning from operations management to software development. A fast-tracked graduate from the University of Hawaii at Manoa, Matthew has founded multiple ventures, including a cannabis-centric marketing firm, a welding services and training enterprise, a business consulting firm, and notably spearheaded development initiatives at Apple.

Subscribe today for convenience and savings.

Our flagship Adult and Senior formulas work best when given consistently over long periods. Arterra’s subscription offers convenient replenishment on a timeline tailored to your dog’s size, and annual savings equal to a two-month supply.